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Retricted access

Research article

First published 2019-2

Branded Apps: Explaining Effects of Brands’ Mobile Phone Applications on Brand Responses

Guda van Noort, Eva A. van Reijmersdal

Journal of Interactive Marketing

Retricted access

Research article

First published 2019-2

Branded Apps and Their Impact on Firm Value: A Design Perspective

D. Eric Boyd, P. K. Kannan, Rebecca J. Slotegraaf

Journal of Marketing Research

Retricted access

Research article

First published 2022-3

Millennials’ Adoption of Radio Station Apps: The Roles of Functionality,Technology,Media,and Brand Factors

Sylvia Chan-Olmsted, Rang Wang, Kyung-Ho Hwang

Journalism & Mass Communication Quarterly

Retricted access

Research article

First published 2011-11

The Effectiveness of Branded Mobile Phone Apps

Steven Bellman, Robert F. Potter, Shiree Treleaven-Hassard [...]

Journal of Interactive Marketing

Retricted access

Research article

First published 2023

Application of corporate image integrating Zigbee technology in brand APP interface design using IoT technology

Xinxin Gu

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Open access

Research article

First published 2022-9

Dating Apps: The Uncertainty of Marketised Love

Carolina Bandinelli, Alessandro Gandini

Cultural Sociology

Retricted access

Research article

First published 2015-8

The Effects of Adopting and Using a Brand's Mobile Application on Customers’ Subsequent Purchase Behavior ☆

Su Jung Kim, Rebecca Jen-Hui Wang, Edward C. Malthouse

Journal of Interactive Marketing

Retricted access

Research article

First published 2023-12

Framing Security Under Time Pressure: Brand Familiarity Matters for Mobile Application Choices

Jing Chen, Cody Parker

Journal of Cognitive Engineering and Decision Making

Open access

Research article

First published 2026-2

Promotional Strategies for Standalone Apps: A Systematic Review and Research Agenda

Naser Pourazad, Lucy Simmonds, Steven Bellman

Australasian Marketing Journal

Open access

Research article

First published 2026-2

The Exceptions Confirming the Rule: Deviations in the Market Performance of Standalone Mobile Apps

Lara Stocchi, Arry Tanusondjaja, Michael Hawkins (Industry)

Australasian Marketing Journal

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