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Open access

Research article

First published 2017-3

Predicting Customers Recommendation from Co-creation of Value,Customization and Relational Value

Gurjeet Kaur Sahi, Sanjeewani Sehgal, Rita Sharma

Vikalpa: The Journal for Decision Makers

Retricted access

Research article

First published 2019-8

Customer Perceptions of Innovativeness: An Accelerator for Value Co-Creation

Eojina Kim, Liang (Rebecca) Tang, Robert Bosselman

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2018-9

Tourists’ Emotions as a Resource for Customer Value Creation,Cocreation,and Destruction: A Customer-Grounded Understanding

Sheila Malone, Sally McKechnie, Caroline Tynan

Journal of Travel Research

Retricted access

Research article

First published 2014-8

The Role of Customer Engagement Behavior in Value Co-Creation

Elina Jaakkola, Matthew Alexander

Journal of Service Research

Open access

Other

First published 2013-11

Uncovering Collaborative Value Creation Patterns and Establishing Corresponding Customer Roles

Sabine Moeller, Robert Ciuchita, Dominik Mahr [...]

Journal of Service Research

Retricted access

Research article

First published 2016-3

Modeling customer knowledge management to make value co-creation

Ali Gohary, Bahman Hamzelu

Business Information Review

Retricted access

Research article

First published 2024-2

The Role of Perceived Risk in Engaging Customer and Employees for Value Creation in Services

Ritu Srivastava, Diptiman Banerji, Priyanka Nema [...]

Vision: The Journal of Business Perspective

Open access

Research article

First published 2025-11

Service Experiential Attributes as the Basis of Customer Value Co-creation in Technology Product–Services: A Service-dominant Logic Perspective

Jorge Vera-Martínez

Journal of Creating Value

Retricted access

Research article

First published 2010-5

Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services across Cultures

Kimmy Wa Chan, Chi Kin (Bennett) Yim, Simon S.K. Lam

Journal of Marketing

Open access

Review article

First published 2024-7

Customers,Markets,and Five Archetypical Value Creation Logics: A Review of Demand-Side Research in Strategic Management

Jens Schmidt, Richard Priem, Paola Zanella

Journal of Management

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