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Articles (3343)

Journals (6)

1-10 of 3343 results for Interactive marketing

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Retricted access

Research article

First published 2008-6

Marketing as an Interaction System

Richard J. Varey

Australasian Marketing Journal

Retricted access

Research article

First published 2009-2

Interactivity's Unanticipated Consequences for Marketers and Marketing

John Deighton, Leora Kornfeld

Journal of Interactive Marketing

Retricted access

Research article

First published 1997-10

A Market Power Model with Strategic Interaction in Electricity Networks

William W. Hogan

The Energy Journal

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Other

First published 2009-9

Positioning of the Stakeholders in the Interaction Project Management-Project Marketing: A Case of a Coconstructed Industrial Project

Laurence Lecoeuvre Soudain, Philippe Deshayes, Henrikki Tikkanen

Project Management Journal

Open access

Research article

First published 2024-4

How Automotive 3D Interactive Display Marketing Affects Consumers’ Intention to Buy Cars

Chao Gao, Feng Wang, Ming Zhang

Sage Open

Retricted access

Research article

First published 2021-11

Time–frequency analysis of the interaction mechanism between European carbon and crude oil markets

Yaqi Wu, Chen Zhang, Po Yun [...]

Energy & Environment

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Research article

First published 2022-4

Student-to-Student Interactions in Marketing Education: A Critical Incident Technique-Based Inquiry Into Drivers of Students’ (Dis)Satisfaction

Marek Gnusowski, Klaus Schoefer

Journal of Marketing Education

Retricted access

Research article

First published 2019-6

The Balancing of Country-Based Interaction Orientation and Marketing Strategy Implementation Adaptation/Standardization for Profit Growth in Multinational Corporations

Hannah Soobin Lee, David A. Griffith

Journal of International Marketing

Retricted access

Research article

First published 2005-8

The state of interactive marketing in seven countries: Interactive marketing comes of age

Patrick Barwise, John U. Farley

Journal of Interactive Marketing

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Research article

First published 1998-2

Interactive marketing and the meganet: Networks of networks

Dawn Iacobucci

Journal of Interactive Marketing

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