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Retricted access

Research article

First published 2009-6

Mobile Word-Of-Mouth - A Grounded Theory of Mobile Viral Marketing

Wolfgang Palka, Key Pousttchi, Dietmar G Wiedemann

Journal of Information Technology

Retricted access

Other

First published 2010-10

Mobile advergames in tourism marketing

Evrim Çeltek

Journal of Vacation Marketing

Retricted access

Research article

First published 2009-5

Mobile Marketing: A Synthesis and Prognosis

Venkatesh Shankar, Sridhar Balasubramanian

Journal of Interactive Marketing

Open access

Research article

First published 2020-7

On the Measurement of Positive Labor Market Mobility

Maria Symeonaki, Glykeria Stamatopoulou

Sage Open

Retricted access

Research article

First published 2009-11

Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets ☆

Fareena Sultan, Andrew J. Rohm, Tao (Tony) Gao

Journal of Interactive Marketing

Retricted access

Research article

First published 2016-5

Mobile Shopper Marketing: Key Issues,Current Insights,and Future Research Avenues ☆

Venkatesh Shankar, Mirella Kleijnen, Suresh Ramanathan [...]

Journal of Interactive Marketing

Retricted access

Research article

First published 2026-2

Understanding Market Dynamics and Performance of Mobile Apps

Gislayne da Silva Goulart, Lara Stocchi, Rafael Barreiros Porto

Australasian Marketing Journal

Retricted access

Research article

First published 2014-2

Consumer Decision-making Processes in Mobile Viral Marketing Campaigns

Christian Pescher, Philipp Reichhart, Martin Spann

Journal of Interactive Marketing

Retricted access

Research article

First published 2010-5

Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues

Venkatesh Shankar, Alladi Venkatesh, Charles Hofacker [...]

Journal of Interactive Marketing

Open access

Research article

First published 2023-3

International student mobility and labour market outcomes: The role of personality dimensions

Talieh Sadeghi, Jannecke Wiers-Jenssen, Mikkel Magnus Thørrisen

Research in Comparative and International Education

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