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Research article

First published 2020-12

Feral segmentation: How cultural intermediaries perform market segmentation in the wild

Carlos A. Diaz Ruiz, Hans Kjellberg

Marketing Theory

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Research article

First published 2007-4

Event Segmentation

Jeffrey M. Zacks, Khena M. Swallow

Current Directions in Psychological Science

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Research article

First published 2005-6

To Segment or not to Segment? An Investigation of Segmentation Strategy Success under Varying Market Conditions

Sara Dolnicar, Roman Freitag, Melanie Randle

Australasian Marketing Journal

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Research article

First published 2019-5

Segment Reporting Practices in India: A Case Study of TCS

Gayatri Guha Roy, Bhagaban Das

Emerging Economy Studies

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Research article

First published 2018-1

To segment or not? That is the question

Aaron Tkaczynski, Sharyn R Rundle-Thiele, Nina Katrine Prebensen

Journal of Vacation Marketing

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Research article

First published 2025-7

Segment anything model-based crack segmentation using low-rank adaption fine-tuning

Yapeng Guo, Yang Xu, Hongtao Cui [...]

Structural Health Monitoring

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Research article

First published 2014-3

Drivers of Export Segmentation Effectiveness and Their Impact on Export Performance

Adamantios Diamantopoulos, Amata Ring, Bodo B. Schlegelmilch [...]

Journal of International Marketing

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Research article

First published 2011-7

Unsupervised hierarchical probabilistic segmentation of discrete events 1

Guy Shani, Asela Gunawardana, Christopher Meek

Intelligent Data Analysis: An International Journal

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Research article

First published 2018-4

Efficient and robust deep networks for semantic segmentation

Gabriel L Oliveira, Claas Bollen, Wolfram Burgard [...]

The International Journal of Robotics Research

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Research article

First published 2002-1

Pharmaceutical Marketing Segmentation in the Age of the Internet

Leonard Lerer

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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