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Retricted access

Research article

First published 2016-5

Mobile Shopper Marketing: Key Issues,Current Insights,and Future Research Avenues ☆

Venkatesh Shankar, Mirella Kleijnen, Suresh Ramanathan [...]

Journal of Interactive Marketing

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Research article

First published 1987-11

A profile of direct marketing television shoppers

E. Lincoln James, Isabella C.M. Cunningham

Journal of Interactive Marketing

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Research article

First published 1983-04

The Mystery Shopper Technique as an Experiential Exercise to Teach Undergraduate Marketing Principles

Helena Czepiec

Journal of Marketing Education

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Research article

First published 2004-10

Canadian domestic travel behaviour: A market segmentation study of rural shoppers

Barbara A. Carmichael, Wayne W. Smith

Journal of Vacation Marketing

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Research article

First published 2021-12

Retailer Volunteerism as a Plastic Shopping Bag Governance Tool: Shoppers’ Reflections and Contributions to Environmental Social Marketing

Asphat Muposhi, Roy Shamhuyenhanzva

Social Marketing Quarterly

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Research article

First published 1979-12

Short-Changed in the Job Market: A Shopper's Guide

Jerry L. Randolph, James B. Taylor

Families in Society: The Journal of Contemporary Social Services

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Research article

First published 2010-5

Spending on the Fly: Mental Budgets,Promotions,and Spending Behavior

Karen M. Stilley, J. Jeffrey Inman, Kirk L. Wakefield

Journal of Marketing

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Research article

First published 2015-5

The Role of Within-Trip Dynamics in Unplanned versus Planned Purchase Behavior

Timothy J. Gilbride, J. Jeffrey Inman, Karen Melville Stilley

Journal of Marketing

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Research article

First published 2020-6

The Moderating Effect of Buying Impulsivity on the Dynamics of Unplanned Purchasing Motivations

Jacob Suher, Wayne D. Hoyer

Journal of Marketing Research

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Research article

First published 2020-1

Shopping cues: Conceptualization,scale development,and validation

Sohel Ahmed, Ding Hooi Ting

International Journal of Market Research

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