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Research article

First published 2006-6

Vision and Strategy to Make BRICs as Blue Ocean for Korean Economy *

Young Hwan Lee

International Area Studies Review

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Research article

First published 2020-10

How Assemblages Change When Theories Become Performative: The case of the Blue Ocean Strategy

Guillaume Carton

Organization Studies

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Research article

First published 2023-11

Adapting Global Administrative Reforms to Local Contexts within Developing Countries: Insights into the Blue Ocean Strategy

Shaimaa Magued

Administration & Society

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Research article

First published 2019

Innovative capacity-based approach to blue ocean strategies of family firms: An IT2 fuzzy hybrid decision-making analysis for potential investors

Hasan Dinçer, Elif Baykal, Serhat Yüksel

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2021-8

In Search of a Blue Ocean in the Indian Wine Industry

Toijam Sarika Devi, Bijoylaxmi Sarmah, K. N. Dewangan [...]

South Asian Journal of Business and Management Cases

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Research article

First published 2005-4

Blue Ocean Strategy: From Theory to Practice

W. Chan Kim

California Management Review

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Research article

First published 2016-12

ZEE Zindagi: Offering Value through Distinct Approach

Jamid Ul Islam, Zillur Rahman

South Asian Journal of Business and Management Cases

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Other

First published 2012-5

Commentary: Applying Blue Ocean Strategy to the Foundation of Accountable Care

Shari J. Welch, Bob Edmondson

American Journal of Medical Quality

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Research article

First published 2025

Moxy Hotels: Marriott’s “Playful Disruptor” Brand

Arthur Holman, Lisa Cain

Journal of Hospitality & Tourism Cases: An International Case Journal

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Research article

First published 2008-01

A Strategy for Opening a New Market and Encroaching on the Lower End of the Existing Market

Cheryl T. Druehl, Glen M. Schmidt

Production and Operations Management

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