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Articles (3035)

Journals (9)

1-10 of 3035 results for consumer theory

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Research article

First published 2011-12

Towards an epistemology of consumer culture theory

Søren Askegaard, Jeppe Trolle Linnet

Marketing Theory

Open access

Research article

First published 2023-12

Sensing privacy: Extending consumer privacy research through a consumer culture theory approach

Johanna Horppu

Marketing Theory

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Article commentary

First published 2018-9

Theory of marketplace morality and impoverished consumers

Ronald Paul Hill

Marketing Theory

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Research article

First published 2014-12

Myth and ideology in consumer culture theory

James A. Fitchett, Georgios Patsiaouras, Andrea Davies

Marketing Theory

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Research article

First published 2019-12

No assemblage required: On pursuing original consumer culture theory

Russell Belk, Rana Sobh

Marketing Theory

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Other

First published 2010-9

Borderlines: Skin,tattoos and consumer culture theory

Maurice Patterson, Jonathan Schroeder

Marketing Theory

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Research article

First published 2009-2

The Influence of Consumers’ Lay Theories on Approach/Avoidance Motivation

Shailendra Pratap Jain, Pragya Mathur, Durairaj Maheswaran

Journal of Marketing Research

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Research article

First published 2010-2

Consumer Protocol Evidence against Ehrenberg's “Stochastic” Theory of Brand Associations

John R. Rossiter

Australasian Marketing Journal

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Other

First published 2009-12

Online consumer misbehaviour: an application of neutralization theory

Lloyd C. Harris, Alexia Dumas

Marketing Theory

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Research article

First published 2013-6

Rethinking consumer culture theory from the postmodern to the communist horizon

Bernard Cova, Pauline Maclaran, Alan Bradshaw

Marketing Theory

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