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Open access

Research article

First published 2021-7

Linking CSR and Customer Engagement: The Role of Customer-Brand Identification and Customer Satisfaction

James Agyei, Shaorong Sun, Emmanuel Kofi Penney [...]

Sage Open

Retricted access

Research article

First published 2023-3

Customer Engagement in International Markets

Lena Steinhoff, Juanyi (Sunny) Liu, Xiaoling Li [...]

Journal of International Marketing

Retricted access

Research article

First published 2010-8

Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value

V. Kumar, Lerzan Aksoy, Bas Donkers [...]

Journal of Service Research

Retricted access

Research article

First published 2022-8

Effects of employee engagement on customer responses: Examining the mediating role of customer engagement

Fazlul K Rabbanee, B Ramaseshan, Revadee Vyravene

Australian Journal of Management

Retricted access

Research article

First published 2018-3

Global Customer Engagement

Shaphali Gupta, Anita Pansari, V. Kumar

Journal of International Marketing

Retricted access

Research article

First published 2018-11

A Consumer-based Taxonomy of Digital Customer Engagement Practices ☆

Anniek W. Eigenraam, Jiska Eelen, Arjen van Lin [...]

Journal of Interactive Marketing

Retricted access

Research article

First published 2010-8

Customer Engagement Behavior: Theoretical Foundations and Research Directions

Jenny van Doorn, Katherine N. Lemon, Vikas Mittal [...]

Journal of Service Research

Open access

Research article

First published 2025-11

Customer Engagement in Utilitarian vs. Hedonic Service Contexts

Jenna Adriana Maeve Barrett, Elina Jaakkola, Jonas Heller [...]

Journal of Service Research

Retricted access

Research article

First published 2023-8

Understanding the Relationship Between Customer Satisfaction,Customer Engagement and Repeat Purchase Behaviour

Devika Rani Sharma, Balgopal Singh

Vision: The Journal of Business Perspective

Retricted access

Research article

First published 2019-11

The Role of Marketer-Generated Content in Customer Engagement Marketing

Matthijs Meire, Kelly Hewett, Michel Ballings [...]

Journal of Marketing

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