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Retricted access

Research article

First published 2011-1

Referral Programs and Customer Value

Philipp Schmitt, Bernd Skiera, Christophe Van den Bulte

Journal of Marketing

Retricted access

Research article

First published 2010-8

Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value

V. Kumar, Lerzan Aksoy, Bas Donkers [...]

Journal of Service Research

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Research article

First published 2010-9

Driving Profitability by Encouraging Customer Referrals: Who,When,and How

V. Kumar, J. Andrew Petersen, Robert P. Leone

Journal of Marketing

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Research article

First published 2015-5

Customer Referral Behavior

Alisha Stein, B. Ramaseshan

Journal of Service Research

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Research article

First published 2018-5

The Value of Customer References to Potential Customers in Business Markets

Andre Vilares Morgado

Journal of Creating Value

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Research article

First published 2025-2

Referral Contagion: Downstream Benefits of Customer Referrals

Rachel Gershon, Zhenling Jiang

Journal of Marketing Research

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Research article

First published 2013-5

Good Customers: The Value of Customers by Mode of Acquisition

Mark D. Uncles, Robert East, Wendy Lomax

Australasian Marketing Journal

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Research article

First published 2026-1

Newsvendors with Customer Referrals

Meng Li

Production and Operations Management

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Research article

First published 2018-2

How Customer Referral Programs Turn Social Capital into Economic Capital

Christophe Van Den Bulte, Emanuel Bayer, Bernd Skiera [...]

Journal of Marketing Research

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Research article

First published 2010-9

Cross-Cultural Differences in the Effect of Received Word-of-Mouth Referral in Relational Service Exchange

Jan H. Schumann, Florian v. Wangenheim, Anne Stringfellow [...]

Journal of International Marketing

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