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Open access

Research article

First published 2026-1

Comparing Emotional Brand Attachment in Small-Group and Network-Based Brand Communities

Yi-Ying Linda Yu, Wen-Cheng Lin

Sage Open

Retricted access

Research article

First published 2011-7

Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self

Lucia Malär, Harley Krohmer, Wayne D. Hoyer [...]

Journal of Marketing

Retricted access

Research article

First published 2020-3

Effects of emotions and brand personality on consumer commitment,via the mediating effects of brand trust and attachment

Rita Valette-Florence, Pierre Valette-Florence

Recherche et Applications en Marketing (English Edition)

Retricted access

Research article

First published 2015-4

The Role of Internal Branding in Nonprofit Brand Management

Gordon Liu, Chris Chapleo, Wai Wai Ko [...]

Nonprofit and Voluntary Sector Quarterly

Open access

Research article

First published 2022-4

Predicting Smartphone Brand Loyalty Using Four-Stage Loyalty Model

Linda Seduram, Abdullah Al Mamun, Anas A. Salameh [...]

Sage Open

Retricted access

Research article

First published 2015-11

The Effect of Self–Brand Connection and Self-Construal on Brand Lovers’ Word of Mouth (WOM)

Eunjin Kwon, Anna S. Mattila

Cornell Hospitality Quarterly

Retricted access

Research article

First published 2025

Unlocking the drivers of brand evangelism in the hospitality sector: A mediated-moderated model of emotional brand bonding and surprise

Noureddine Selmi, Mohammad Soliman, Muhammad Dliya’ul Haq [...]

Tourism and Hospitality Research

Retricted access

Research article

First published 2023

Influence of Emotional Branding on Consumers’ Purchase Intention: A Study on Scale Development and Mediating Role of Celebrity Endorsement

Niharika, Rajan Yadav

FIIB Business Review

Retricted access

Research article

First published 2021-12

Transcultural brand communication: Disneyland’s social media posts from USA to Hong Kong and Shanghai

Wei Feng, Doreen D Wu, Li Yi

Discourse & Communication

Retricted access

Research article

First published 2007-6

Theory and Measurement of Type 1 and Type 2 Emotions

Steven Bellman

Australasian Marketing Journal

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