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Research article

First published 2014-12

Sustainable Export Marketing Strategy Fit and Performance

Athina Zeriti, Matthew J. Robson, Stavroula Spyropoulou [...]

Journal of International Marketing

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Research article

First published 2019-3

International Marketing Strategy in Emerging-Market Exporting Firms

Saeed Samiee, Suthawan Chirapanda

Journal of International Marketing

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Research article

First published 2013-9

Antecedents and Consequences of an Eco-Friendly Export Marketing Strategy: The Moderating Role of Foreign Public Concern and Competitive Intensity

Leonidas C. Leonidou, Constantine S. Katsikeas, Thomas A. Fotiadis [...]

Journal of International Marketing

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Research article

First published 1976-7

A Strategy Model for Export Marketing

Nikhilesh Dholakia, Rakesh Khurana

Vikalpa: The Journal for Decision Makers

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Research article

First published 1994-1

Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures

S. Tamer Cavusgil, Shaoming Zou

Journal of Marketing

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Research article

First published 2007-6

The Effects of E-Commerce Drivers on Export Marketing Strategy

Gary Gregory, Munib Karavdic, Shaoming Zou

Journal of International Marketing

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Research article

First published 2005-6

Export Market Expansion Strategies of Direct-Selling Small and Medium-Sized Firms: Implications for Export Sales Management Activities

Evangelia S. Katsikea, Marios Theodosiou, Robert E. Morgan [...]

Journal of International Marketing

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Research article

First published 2001-9

The Adaptation of Host Market Positioning Strategies: Empirical Evidence on Australian Exporters

Douglas Dow

Journal of International Marketing

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Research article

First published 2019-3

Entry Strategy and Export Marketing in Emerging Markets: A Small Player Case

Peachayanant Lorvoralak, Winai Wongsurawat

Asian Journal of Management Cases

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Research article

First published 2006-05

Spillovers to foreign market participants: assessing the impact of export strategies on innovative productivity

Robert M. Salomon

Strategic Organization

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