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Research article

First published 2019-10

Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity

Jonathan Luffarelli, Mudra Mukesh, Ammara Mahmood

Journal of Marketing Research

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Research article

First published 2021-3

The Influence of Logo Change on Brand Loyalty and the Role of Attitude toward Rebranding and Logo Evaluation

Antonio S. Williams, Sungwook Son, Patrick Walsh [...]

Sport Marketing Quarterly

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Research article

First published 2021

Patch-CNN: Deep learning for logo detection and brand recognition

Waqas Yousaf, Arif Umar, Syed Hamad Shirazi [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2024-11

Lethal brands: Terrorist groups’ logos and violence

Matteo CM Casiraghi, Eugenio Cusumano

Journal of Peace Research

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Research article

First published 2011-7

The Impact of Incomplete Typeface Logos on Perceptions of the Firm

Henrik Hagtvedt

Journal of Marketing

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Research article

First published 2025-2

A Study of Differences in the Meaning of the Logos between John and Greek Literature

Sun Wook Kim

Biblical Theology Bulletin: Journal of Bible and Culture

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Research article

First published 2024-9

Brand Mark Comprehension: The Influence of Athlete Logo Understanding on Consumer Evaluations of Athlete Brands

Zack P. Pedersen, Antonio S. Williams, Kevin K. Byon

Sport Marketing Quarterly

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Research article

First published 2025-7

From torches to trees: Political party logo changes and voter perception

Matthias Avina, Jae-Jae Spoon

Party Politics

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Research article

First published 2025-2

A blind spot in AI-powered logo makers: visual design principles

Renato Antonio Bertão, Myeong-Heum Yeoun, Jaewoo Joo

Visual Communication

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Research article

First published 2023-10

Determinants of paying attention to the logos of online travel agencies

Grzegorz Godlewski, Mirosław Zalech

Journal of Vacation Marketing

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