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Articles (179)

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1-10 of 179 results for loyalty program

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Research article

First published 2010-2

The Drivers of Loyalty Program Success

Michael McCall, Clay Voorhees

Cornell Hospitality Quarterly

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Research article

First published 2016-2

Customer Loyalty Program Management

Michael McCall, Dave McMahon

Cornell Hospitality Quarterly

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Research article

First published 2009-08

Loyalty Programs

Frederick Dekay, Rex S. Toh, Peter Raven

Cornell Hospitality Quarterly

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Research article

First published 2022-11

Temporal Orientation and Customer Loyalty Programs

Flavia Hendler, Kathryn A. LaTour, June Cotte

Cornell Hospitality Quarterly

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Research article

First published 2013-11

Applying the Loyalty Matrix to Evaluate Casino Loyalty Programs

Sarah Tanford, Seyhmus Baloglu

Cornell Hospitality Quarterly

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Research article

First published 2015-9

Loyalty Programs in Emerging and Developed Markets: The Impact of Cultural Values on Loyalty Program Choice

Frauke Mattison Thompson, Thorsten Chmura

Journal of International Marketing

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Research article

First published 2015-8

What do Customers Get and Give in Return for Loyalty Program Membership?

Jing Theng So, Tracey Danaher, Samir Gupta

Australasian Marketing Journal

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Research article

First published 2016-5

Factors Contributing to Popularity of Loyalty Programs

Wei Yan, Zhijian Cui

Cornell Hospitality Quarterly

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Research article

First published 2016-5

Casino Customers’ Intention to Join a Loyalty Rewards Program

Justin Quigno, Lu Zhang

Cornell Hospitality Quarterly

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Research article

First published 2015-5

Fool’s Gold? Assessing the Impact of the Value of Airline Loyalty Programs on Brand Equity Perceptions and Share of Wallet

Clay M. Voorhees, Ryan C. White, Michael McCall [...]

Cornell Hospitality Quarterly

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