Sage Journals: Discover world-class research

1-10 of 2525 results for market segmentation

Sort by:

Relevance

Select allExport selected citations

Sort by:

Relevance

Retricted access

Research article

First published 2005-6

To Segment or not to Segment? An Investigation of Segmentation Strategy Success under Varying Market Conditions

Sara Dolnicar, Roman Freitag, Melanie Randle

Australasian Marketing Journal

Retricted access

Research article

First published 2004-5

Segmenting Markets by Bagged Clustering

Sara Dolnicar, Friedrich Leisch

Australasian Marketing Journal

Retricted access

Research article

First published 2002-1

Pharmaceutical Marketing Segmentation in the Age of the Internet

Leonard Lerer

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 2010-7

Segmenting Cosmetic Procedures Markets using Benefit Segmentation: A Study of the Market for Tooth Whitening Services in the United Kingdom

Jennifer Press, Christopher Simms

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 2000-7

Strategic Market Segmentation: An Opportunity to Integrate Medical and Marketing Activities

Janice MacLennan, David MacKenzie

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Retricted access

Research article

First published 2020-12

Feral segmentation: How cultural intermediaries perform market segmentation in the wild

Carlos A. Diaz Ruiz, Hans Kjellberg

Marketing Theory

Retricted access

Research article

First published 2022-9

Market Segmentation of Online Reviews: A Network Analysis Approach

Hui-Ju Wang

International Journal of Market Research

Retricted access

Research article

First published 2016-10

Market segmentation,activities and environmental behaviour in rural tourism

Carlos Fernández-Hernández, Carmelo J. León, Jorge E. Araña [...]

Tourism Economics

Retricted access

Research article

First published 2001-03

Culture in the labor market: segmentation theory and perspectives of place

Harald Bauder

Progress in Human Geography

Retricted access

Research article

First published 2011-7

Market segmentation and the impact of online media

Alan Shaw

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Search results