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Research article

First published 2008-10

To Innovate or Imitate? Entry Strategy and the Role of Market Research

Elie Ofek, Ozge Turut

Journal of Marketing Research

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Research article

First published 2018-3

International Market Entry Strategies: Relational,Digital,and Hybrid Approaches

George F. Watson, Scott Weaven, Helen Perkins [...]

Journal of International Marketing

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Research article

First published 2026-3

The Effect of Short-Term Leases on Hotel’s Agglomeration and Market-Entry Strategies: A Game Theory Approach

Simone Bianco, Florian J. Zach, Manisha Singal

Journal of Hospitality & Tourism Research

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Research article

First published 2003-9

An International Market Entry Model for Pharmaceutical Companies: A Conceptual Framework for Strategic Decisions

Rajshekhar G. Javalgi, Robert F. Wright

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2025

Deter and Divert: How Incumbents’ Market Structures Guide Hotel Entry Strategies

Simone Bianco

Journal of Hospitality & Tourism Research

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Research article

First published 1994-2

International market entry strategies and performance of United States catalog firms

Fernando Robles

Journal of Interactive Marketing

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Research article

First published 2019-3

Entry Strategy and Export Marketing in Emerging Markets: A Small Player Case

Peachayanant Lorvoralak, Winai Wongsurawat

Asian Journal of Management Cases

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Research article

First published 2025-11

The Influence of Market Entry Strategies on the Success of Digital Service Innovations in the Mobility Sector

Theresa Eckert, Stefan Hüsig, Claudia Doblinger

Journal of Service Research

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Research article

First published 2014-9

Entry Mode Strategies into the Brazil,Russia,India and China (BRIC) Markets

Anna Marie Dyhr Ulrich, Svend Hollensen, Britta Boyd

Global Business Review

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Research article

First published 2007-9

The Internationalisation Process in Family Firms: Choice of Market Entry Strategies

Enrique Claver, Laura Rienda, Diego Quer

Journal of General Management

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