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Articles (7004)

Journals (22)

1-10 of 7004 results for marketing communication

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Retricted access

Research article

First published 2002-12

A Prototype Skills Audit for Marketing Communications Professionals

Rohan Miller

Marketing Theory

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Research article

First published 2015-7

Communication at Farmers’ Markets: Commodifying Relationships,Community and Morality

Benjamin Garner

Journal of Creative Communications

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Research article

First published 2016-9

Biopolitical Marketing and Social Media Brand Communities

Detlev Zwick, Alan Bradshaw

Theory,Culture & Society

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Research article

First published 2007-04

Community-Based Prevention Marketing

Carol A. Bryant, Kelli R. McCormack Brown, Robert J. McDermott [...]

Health Promotion Practice

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Research article

First published 2025-3

Marketing Communication-Actions for Commons Care

Martina Tafuro, Paola Signori, Enrico Marcazzan

Journal of Macromarketing

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Research article

First published 2018-2

The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets

Kihyun Hannah Kim, V. Kumar

Journal of Marketing Research

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Research article

First published 2016-11

Integrating Marketing Communications: New Findings,New Lessons,and New Ideas

Rajeev Batra, Kevin Lane Keller

Journal of Marketing

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Research article

First published 2016-6

Evaluating hotel websites as a marketing communication channel

Masud Ibrahim

Information Development

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Other

First published 2009-04

A Multidirectional Communication Model: Implications for Social Marketing Practice

Rosemary Thackeray, Brad L. Neiger

Health Promotion Practice

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Research article

First published 2022-1

Understanding donor preferences to optimise charity marketing and communications

Kimberley Ferguson

International Journal of Market Research

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