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Retricted access

Research article

First published 2004-11

Response Modeling with Nonrandom Marketing-Mix Variables

Puneet Manchanda, Peter E. Rossi, Pradeep K. Chintagunta

Journal of Marketing Research

Retricted access

Research article

First published 1972-5

A Computer On-Line Marketing Mix Model

Jean-Jacques Lambin

Journal of Marketing Research

Retricted access

Research article

First published 1985-8

A Model of Marketing Mix,Brand Switching,and Competition

Gregory S. Carpenter, Donald R. Lehmann

Journal of Marketing Research

Retricted access

Research article

First published 2017-5

How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?

Hannes Datta, Kusum L. Ailawadi, Harald J. van Heerde

Journal of Marketing

Retricted access

Research article

First published 2009-8

Statistical modeling in a wider frame: A marketing primer

Igor Mandel

Model Assisted Statistics and Applications

Retricted access

Research article

First published 2025

Comparative Analysis of BERTopic Versus LDA: Topic Modelling in Marketing Research

Manit Mishra

Australasian Marketing Journal

Open access

Research article

First published 2021-10

Effect of Character Marketing and Marketing Mix on Usage Intention of Internet-Only Banks: Evidence From South Korea

Jong Ho Lee, Heejun Park

Sage Open

Retricted access

Research article

First published 2022-03

North American Natural Gas Markets Under LNG Demand Growth and Infrastructure Restrictions

Baturay Çalci, Benjamin D. Leibowicz, Jonathan F. Bard

The Energy Journal

Retricted access

Research article

First published 2020-12

The Marketing Mix and Hygienic Barbershop Use: A Formative Study

Jean Claude Kwitonda

Social Marketing Quarterly

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Research article

First published 2024-3

Carbon-free Electricity Supply in a Cournot Wholesale Market: Israel

Irena Milstein, Asher Tishler, Chi-Keung Woo

The Energy Journal

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