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Articles (119)

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1-10 of 119 results for measures of word of mouth

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Retricted access

Research article

First published 2013-7

Distortion in Retrospective Measures of Word of Mouth

Robert East, Mark D. Uncles, Jenni Romaniuk [...]

International Journal of Market Research

Retricted access

Research article

First published 2016-2

Measuring the Impact of Positive and Negative Word of Mouth: A Reappraisal

Robert East, Mark D. Uncles, Jenni Romaniuk [...]

Australasian Marketing Journal

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Research article

First published 2001-08

The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment As Potential Antecedents

L. Jean Harrison-Walker

Journal of Service Research

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Research article

First published 2007-5

Measuring the value of electronic word of mouth and its impact in consumer communities

Paul Dwyer

Journal of Interactive Marketing

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Research article

First published 2017

Developing a Model for Studying the Antecedents and Effects of Word of Mouth (WoM) and e-WoM Marketing Based on Literature Review

Deepti Srivastava, Ruppal Walia Sharma

Jindal Management Journal

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Research article

First published 2017-11

Measuring Customer Response to Word-of-mouth Messages on Social Media: Development of a Multi-item Scale

Ruppal Walia Sharma, Deepti Srivastava

Journal of Creative Communications

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Research article

First published 2024-5

Taking the measure of net promoter score: An assessment of construct and predictive validity

Susana Jaramillo, George Deitz, John D. Hansen [...]

International Journal of Market Research

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Research article

First published 2017-2

Cutting through the Online Review Jungle — Investigating Selective eWOM Processing ☆

Sabrina A. Gottschalk, Alexander Mafael

Journal of Interactive Marketing

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Research article

First published 2024-5

To recommend or not recommend is the question: Does NPS predict word-of-mouth?

Ann Schlosser

International Journal of Market Research

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Research article

First published 2016-12

From the Mouths of Dragons: How Does the Resettlement of Young People from North Wales Measure Up … In Their Own Words?

Kathy S. Hampson

Youth Justice

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