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Articles (19)

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1-10 of 19 results for multichannel shopping

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Retricted access

Research article

First published 2007-4

Multichannel Shopping: Causes and Consequences

Rajkumar Venkatesan, V. Kumar, Nalini Ravishanker

Journal of Marketing

Retricted access

Research article

First published 2005-5

Who are the multichannel shoppers and how do they perform?: Correlates of multichannel shopping behavior

V. Kumar, Rajkumar Venkatesan

Journal of Interactive Marketing

Retricted access

Research article

First published 2015-8

Buying Groceries in Brick and Click Stores: Category Allocation Decisions and the Moderating Effect of Online Buying Experience

Katia Campo, Els Breugelmans

Journal of Interactive Marketing

Retricted access

Research article

First published 2024-7

Profiling ROPO Shoppers: Shopping Value Perspective

Vipul Patel

Business Perspectives and Research

Retricted access

Research article

First published 2019-8

Feeling Confident and Smart with Webrooming: Understanding the Consumer's Path to Satisfaction

Carlos Flavián, Raquel Gurrea, Carlos Orús

Journal of Interactive Marketing

Retricted access

Research article

First published 2017-11

Achieving Superior Customer Experience: An Investigation of Multichannel Choices in the Travel and Tourism Industry of an Emerging Market

Abeer A. Mahrous, Salah S. Hassan

Journal of Travel Research

Retricted access

Research article

First published 2013-3

Free Riding and Conflict in Hybrid Shopping Environments: Implications for Retailers,Manufacturers,and Regulators

Kirthi Kalyanam, Andy A. Tsay

The Antitrust Bulletin

Retricted access

Research article

First published 2005-5

Opportunities and challenges in multichannel marketing: An introduction to the special issue

Arvind Rangaswamy, Gerrit H. Van Bruggen

Journal of Interactive Marketing

Retricted access

Research article

First published 2017-5

The Showrooming Phenomenon: It's More than Just about Price

Sonja Gensler, Scott A. Neslin, Peter C. Verhoef

Journal of Interactive Marketing

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Research article

First published 2013-3

Dual Distribution Restraints: Insights from Business Research and Practice

Gregory T. Gundlach, Alex G. Loff

The Antitrust Bulletin

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