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Articles (609)

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1-10 of 609 results for personal branding

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Research article

First published 2013-10

Hotel brand personality and brand quality

Xuan Tran, Camille Dauchez, Anna-Milena Szemik

Journal of Vacation Marketing

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Research article

First published 2009-2

Gender Dimensions of Brand Personality

Bianca Grohmann

Journal of Marketing Research

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Research article

First published 2019-8

Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand

Susan Fournier, Giana M. Eckhardt

Journal of Marketing Research

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Research article

First published 2018-12

Dimensions of Product Brand Personality

Jijo George, Victor Anandkumar

Vision: The Journal of Business Perspective

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Review article

First published 2012-9

Do brands lack personality?

Jenni Romaniuk, Andrew Ehrenberg

Marketing Theory

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Research article

First published 2021-11

Is HUGO still the BOSS? Investigating the reciprocal effects of brand extensions on brand personality of luxury brands

Ian Phau, Insa-Mascha Matthiesen, Anwar Sadat Shimul

Australasian Marketing Journal

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Research article

First published 2017-6

Beyond Brand Personality: Building Consumer–Brand Emotional Relationship

Imene Becheur, Oula Bayarassou, Hela Ghrib

Global Business Review

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Review article

First published 2012-9

Brand relationship and personality theory

Mark Avis, Robert Aitken, Shelagh Ferguson

Marketing Theory

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Research article

First published 2008-7

Measurement and Validity of Jennifer Aaker's Brand Personality Scale for Colgate Brand

Bejoy John Thomas, P C Sekar

Vikalpa: The Journal for Decision Makers

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Research article

First published 2012-7

Dimensions of Corporate Brand Personality: An Empirical Study on the Leading Bank Brands Operating in Gujarat State of India

Dr. Ritesh K. Patel

Paradigm: A Management Research Journal

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