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Articles (5652)

Journals (14)

1-10 of 5652 results for political marketing

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Research article

First published 2012-7

Political market orientation

Robert P. Ormrod, Heather Savigny

Party Politics

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Other

First published 2009-06

Considerations on the evolution of political marketing theory

Patrick Butler, Phil Harris

Marketing Theory

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Other

First published 2009-06

Political marketing and stakeholder engagement

Andrew Hughes, Stephen Dann

Marketing Theory

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Research article

First published 2012-12

The Political Dynamics of Market Organization

Dustin Avent-Holt

Sociological Theory

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Research article

First published 2013-12

Islamic marketing at the Nexus of global markets–religions–politics and implications for research

Güliz Ger

Marketing Theory

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Research article

First published 2013-3

The triadic interaction model of political marketing exchange

Stephan C Henneberg, Robert P Ormrod

Marketing Theory

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Research article

First published 2025-3

Populism and political marketing: Is the discipline still relevant?

Margaret Scammell

International Journal of Market Research

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Other

First published 2009-06

Political marketing management and theories of democracy

Stephan C. Henneberg, Margaret Scammell, Nicholas J. O'Shaughnessy

Marketing Theory

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Research article

First published 2011-2

Political exchanges in the French funeral market

Pascale Trompette

Management & Organizational History

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Research article

First published 2002-05

Smoke and mirrors: is that the way it is? Themes in political marketing

Jerry Palmer

Media,Culture & Society

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