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Research article

First published 1996-8

The salesperson's role clarity and task clarity in direct marketing

Christophe Fournier

Journal of Interactive Marketing

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Research article

First published 2020-1

Christian Schmitz, Maximilian Friess, Sascha Alavi [...]

Journal of Marketing

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Research article

First published 2015-3

M. Yousaf Raza, Tariq Rafique, M. Manshoor Hussain [...]

Asia-Pacific Journal of Management Research and Innovation