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Open access

Research article

First published 2024-4

Public perceptions of television and online political advertising

Travis N. Ridout, Michael M. Franz, Erika Franklin Fowler [...]

Research & Politics

Retricted access

Research article

First published 2014-10

Internet versus Television Advertising: A Brand-Building Comparison

Michaela Draganska, Wesley R. Hartmann, Gena Stanglein

Journal of Marketing Research

Retricted access

Research article

First published 2013-10

Internet versus Television Advertising: A Brand-Building Comparison

Michaela Draganska, Wesley R. Hartmann, Gena Stanglein

Journal of Marketing Research

Retricted access

Research article

First published 2020-1

The Issue Focus of Online and Television Advertising in the 2016 Presidential Campaign

Michael M. Franz, Erika Franklin Fowler, Travis Ridout [...]

American Politics Research

Retricted access

Research article

First published 2013-9

Is Children's Understanding of Nontraditional Advertising Comparable to Their Understanding of Television Advertising?

Laura Owen, Charlie Lewis, Susan Auty [...]

Journal of Public Policy & Marketing

Retricted access

Research article

First published 2001-02

An Overview of Teenagers and Television Advertising in the United States

Carrie La Ferle, Hairong Li, Steven M. Edwards

International Communication Gazette

Retricted access

Research article

First published 2011-9

Embedded Advertising on Television: Disclosure,Deception,and Free Speech Rights

Rita Marie Cain

Journal of Public Policy & Marketing

Retricted access

Research article

First published 2017-6

The Representation of Older People in East Asian Television Advertisements

Michael Prieler, Alex Ivanov, Shigeru Hagiwara

The International Journal of Aging and Human Development

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Research article

First published 2022-2

The representation of ‘Others’ in East Asian television advertisements

Michael Prieler, Alex Ivanov, Shigeru Hagiwara

International Communication Gazette

Retricted access

Research article

First published 2016-3

The Relationship Between Television Viewership and Advertising Content in Australian Football Broadcasts

Hunter Fujak, Stephen Frawley

Communication & Sport

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