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Articles (465)

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1-10 of 465 results for value co-creation

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Retricted access

Research article

First published 2010-11

Opportunism in Co-Production: Implications for Value Co-Creation

Burçak Ertimur, Alladi Venkatesh

Australasian Marketing Journal

Retricted access

Research article

First published 2015-9

Collective–conflictual value co-creation

Mikko Laamanen, Per Skålén

Marketing Theory

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Research article

First published 2019-5

Consumer Brand Value Co-creation Typology

Francisco Guzmán, Audhesh K. Paswan, Eric Kennedy

Journal of Creating Value

Retricted access

Research article

First published 2019-8

Customer Perceptions of Innovativeness: An Accelerator for Value Co-Creation

Eojina Kim, Liang (Rebecca) Tang, Robert Bosselman

Journal of Hospitality & Tourism Research

Retricted access

Other

First published 2011-9

Value co-creation in service logic: A critical analysis

Christian Grönroos

Marketing Theory

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Research article

First published 2026

The impact of sustainable tourism experiential value on customer value co-creation behavior

Nguyen Ngoc Hien, Danh Xuan Luu

Tourism and Hospitality Research

Open access

Research article

First published 2026-4

Exploring the Value Co-creation Mechanism in Online Travel Communities: Value Co-creators,Engagement Activities,and Interactions

Xiaoyi Xu, Xuan Lorna Wang, Bora Kim

Journal of Travel Research

Retricted access

Other

First published 2011-9

Understanding value co-creation in a co-consuming brand community

Siwarit Pongsakornrungsilp, Jonathan E. Schroeder

Marketing Theory

Retricted access

Research article

First published 2024-11

Value Creation Through Communication and Co-creation: The Key Retailers’ Perspective

Rym EL Amri Trabelsi

Journal of Creating Value

Open access

Research article

First published 2018-10

Information and Knowledge Processes in Health Care Value Co-Creation and Co-Destruction

Valtteri Kaartemo, Helena Känsäkoski

Sage Open

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