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Articles (1074)

Journals (1)

1-10 of 1074 results for word of mouth

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Retricted access

Research article

First published 2016-4

Word-of-Mouth Segments

Amata Ring, Aaron Tkaczynski, Sara Dolnicar

Journal of Travel Research

Retricted access

Research article

First published 2007-6

Researching Word of Mouth

Robert East

Australasian Marketing Journal

Retricted access

Research article

First published 2008-11

Destination Word of Mouth

Penny M. Simpson, Judy A. Siguaw

Journal of Travel Research

Open access

Research article

First published 2020-4

The Mechanism of Word-of-Mouth for Tourist Destinations in Crisis

Feng Xu, Wenxia Niu, Shuaishuai Li [...]

Sage Open

Open access

Research article

First published 2024-7

The Transmission of Advertising by Word of Mouth

Robert East

International Journal of Market Research

Retricted access

Research article

First published 2011-5

Advertising: Stimulant or Suppressant of Online Word of Mouth?

Jie Feng, Purushottam Papatla

Journal of Interactive Marketing

Retricted access

Research article

First published 2018

Customer dissatisfaction and unfavorable word of mouth

Portia Opoku Boadi, Li Guoxin, Andrew Adjah Sai [...]

Human Systems Management

Retricted access

Research article

First published 2010-8

Market Share is Correlated with Word-of-Mouth Volume

Mark D. Uncles, Robert East, Wendy Lomax

Australasian Marketing Journal

Open access

Research article

First published 2022-10

The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth

Katherine C. Lafreniere, Sarah G. Moore, Robert J. Fisher

Journal of Marketing Research

Retricted access

Research article

First published 2017-8

How Language Shapes Word of Mouth's Impact

Grant Packard, Jonah Berger

Journal of Marketing Research

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