Bed-and-Brakfasts

Abstract

To identify and rate the usefulness of the advertising and promotion most frequently used by bed-and-breakfasts, two surveys were conducted-one of B&B managers and one of guests. Types of advertising and promotion were cross-tabulated with such factors as the size of the property and its years in operation. Guests most frequently get B&B information from (in order of importance) word of mouth, B&B guidebooks, Mobil and AAA guidebooks, magazines and newspapers, the internet and CD-ROMs, travel agencies, and chambers of commerce. By comparison, owner-operators were focused on (in order of importance) word of mouth, brochures, Mobil and AAA guidebooks, chambers of commerce, B&B guidebooks, and the internet. The study's findings also support the notion that a B&B's marketing budget can decline as the B&B's years of operation increases.