Abstract
What are the reasons for the decline in supermarket shopping-loyalty during the past decade? What is behind the trend toward more frequent shopping by supermarket customers? Why is readership of food store advertising in newspapers increasing?
How accurate is the prediction of credit purchasing of food in supermarkets? Is interest in saving trading stamps on the wane? How does discount store food shopping differ from shopping in conventional supermarkets?
The answers to these questions should be of interest to all marketers.
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