➤ This article presents an improved method for determining trade areas and market penetration of existing stores, and an analog method for estimating potential store sales at a given location. The analog method is derived from results developed from a study of existing stores.
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References
1.
ApplebaumWilliam, “A Technique for Constructing a Population and Urban Land Use Map,”Economic Geography, 28(July 1952), 240–3.
2.
ApplebaumWilliam, “Can Store Location Research Be a Science?”, Economic Geography, 41 (July 1965), 234–7.
3.
ApplebaumWilliam, “Chain Store Location Strategy and the Store Profit S-Curve,” in New Directions in Marketing, Proceedings American Marketing Association, (June 1965), 283–94.
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ApplebaumWilliam, “Store Performance in Relation to Location and Other Characteristics,”Chain Store Age, 41(November 1965), E14–6.
5.
ApplebaumWilliam, and CohenSaul B., “The Dynamics of Store Trading Areas and Market Equilibrium,”Annals of the Associaciation of the American Geographers, 51(March 1961), 73–101.
6.
ApplebaumWilliam, and SpearsRichard F., “How to Measure a Trading Area,”Chain Store Age, 27(January 1951), 15–7, 33–4.
