GPS-enabled devices, such as tablets and smartphones, have created opportunities to send students into communities to capture and geo-tag visual data easily and accurately. Free, cloud-based tools facilitate collaboration to map and share data. These new technologies enabled students to build a visual representation of local outdoor advertising and analyze it in relation to census data. Integrating a technology-driven, community-based, experiential learning project in an introductory advertising course helped sensitize students to visual advertising images in their community, fostered research readiness skills and ethical cognizance and boosted student interaction with new technologies.
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