Polygons varying in complexity-simplicity and symmetry-asymmetry were rated by 106 Ss on Semantic Differential scales of beautiful-ugly, fast-slow, and strong-weak, representing evaluation, activity, and potency factors, respectively. The study was a follow-up of work by Berlyne and Peckham (1966) and Eisenman and Rappaport (1967). For the 12 polygons rated, 8 of 12 beautiful-ugly ratings were significant, 5 of 12 fast-slow ratings, and 7 of 12 strong-weak ratings. Low-complexity polygons are beautiful and strong, but slow, while high-complexity polygons are ugly, slow, and weak in Ss' ratings. Symmetrical polygons are rated beautiful and strong regardless of whether they are high or low in complexity, but the high complexity-symmetrical shape was rated as fast, while the low complexity-symmetrical shape was considered slow. The results are discussed in relation to previous findings.
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