Journal of New Business Ventures is a biannual refereed journal launched by the prestigious Shailesh J. Mehta School of Management, IIT Bombay in collaboration with SAGE in the year 2020. The Institute is one of the top-ranked management schools in both India and the world. The aim of Journal of New Business Ventures is to provide a rigorous and credible scientific platform for disseminating knowledge for theoretical advancement of the field of entrepreneurship. It follows a double-blind peer review policy and submissions can include articles, case studies, short notes/comments, book reviews and interviews. The primary audience of the journal consists of social & management scientists, entrepreneurs, corporate executives, corporate leaders, owners of family businesses, management Institutes as well as research scholars of inter-disciplinary fields such as entrepreneurship, management, policy studies and core disciplines like psychology, economics and other social sciences.