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Articles (40)

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1-10 of 40 results for Clickstream data

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Retricted access

Research article

First published 2009-2

Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing

Randolph E. Bucklin, Catarina Sismeiro

Journal of Interactive Marketing

Open access

Research article

First published 2014-03

Clickstream Data and Inventory Management: Model and Empirical Analysis

Tingliang Huang, Jan A. Van Mieghem

Production and Operations Management

Retricted access

Research article

First published 2022-6

Can We Identify Trip Purpose from a Clickstream Data?

Yeongbae Choe

Journal of Smart Tourism

Retricted access

Research article

First published 2004-2

Capturing evolving visit behavior in clickstream data

Wendy W. Moe, Peter S. Fader

Journal of Interactive Marketing

Retricted access

Research article

First published 2020-11

Using Clickstream Data to Improve Flash Sales Effectiveness

Victor Martínez‐de‐Albéniz, Arnau Planas, Stefano Nasini

Production and Operations Management

Retricted access

Research article

First published 2003-8

A Model of Web Site Browsing Behavior Estimated on Clickstream Data

Randolph E. Bucklin, Catarina Sismeiro

Journal of Marketing Research

Retricted access

Research article

First published 2010

Predicting Website Audience Demographics forWeb Advertising Targeting Using Multi-Website Clickstream Data

KoenW. De Bock, Dirk Van den Poel

Fundamenta Informaticae

Retricted access

Research article

First published 2006-11

An Empirical Two-Stage Choice Model with Varying Decision Rules Applied to Internet Clickstream Data

Wendy W. Moe

Journal of Marketing Research

Retricted access

Research article

First published 2014-02

Does Higher Transparency Lead to More Search in Online Auctions?

Ernan Haruvy, Peter T. L. Popkowski Leszczyc, Yu Ma

Production and Operations Management

Retricted access

Research article

First published 2013-12

Does better e-readiness induce more use of e-government? Evidence from the Korean central e-government

Sangin Park, Yeon-Tae Choi, Hong-Seok Bok

International Review of Administrative Sciences

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