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1-5 of 5 results for Mobile viral marketing

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Research article

First published 2009-6

Mobile Word-Of-Mouth - A Grounded Theory of Mobile Viral Marketing

Wolfgang Palka, Key Pousttchi, Dietmar G Wiedemann

Journal of Information Technology

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Research article

First published 2014-2

Christian Pescher, Philipp Reichhart, Martin Spann

Journal of Interactive Marketing

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Other

First published 2010-10

Evrim Çeltek

Journal of Vacation Marketing

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Research article

First published 2011-11

Oliver Hinz, Bernd Skiera, Christian Barrot [...]

Journal of Marketing

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Research article

First published 2024-2

Claire Shinhea Lee, Hogeun Seo

Journal of Consumer Culture