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1-10 of 10 results for Nonbranded

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First published 2010-11

Behavioral Intentions and Information-Seeking Behavior: A Comparison of Nonbranded versus Branded Direct-to-Consumer Prescription Advertisements

Brent L. Rollins, Karen King, George Zinkhan [...]

Therapeutic Innovation & Regulatory Science

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Research article

First published 2011-03

Journalism as Health Education: Media Coverage of a Nonbranded Pharma Web Site

Michael Mackert, Brad Love, Avery E. Holton

Telemedicine and e-Health

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Research article

First published 1985-5

Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set?

Meryl Paula Gardner

Journal of Marketing Research

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Research article

First published 2013-12

Audience Response to Brand Journalism

James T. Cole, Jennifer D. Greer

Journalism & Mass Communication Quarterly

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Research article

First published 2011-2

The Relative Use of Contextual and Temporal Reference Price Components in Hotel and Airline Purchases

Kiran Karande, Vincent P. Magnini

Journal of Hospitality & Tourism Research

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Other

First published 2009-3

Clinical Trial Registries: A Survey of Patient Advocate Group Perceptions

Jacqueline Sayers

Therapeutic Innovation & Regulatory Science

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Research article

First published 2017-6

Is the Power of Brand-Focused Activism Rising? The Case of Tropical Deforestation

Peter Dauvergne

The Journal of Environment & Development

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Research article

First published 2011-5

Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding

Alexander Chernev, Ryan Hamilton, David Gal

Journal of Marketing

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Other

First published 2009-3

Content Analysis of Internet Marketing Strategies: How Pharmaceutical Companies Communicate about Contraceptives with Consumers Online

Christy J. W. Ledford

Social Marketing Quarterly

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Research article

First published 2022-04

Specialized Technology Education for Pumps and Pens in Underserved Populations with Diabetes

Sharon Orrange, Valerie Ruelas, Anne L. Peters

Diabetes Technology & Therapeutics

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