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Articles (372)

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1-10 of 372 results for brand origin

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Research article

First published 2011-6

Gains and Losses from the Misperception of Brand Origin: The Role of Brand Strength and Country-of-Origin Image

George Balabanis, Adamantios Diamantopoulos

Journal of International Marketing

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Research article

First published 2019-2

Managing Country-of-Origin Affiliations for Luxury Brand-Building in China

Klaus Heine, Glyn Atwal, Jiaxun He

Australasian Marketing Journal

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Research article

First published 2023-6

Brand Origin Effects During Economic Declines: Evidence from an Emerging Market

Vitor Azzari, Felipe Zambaldi, Leandro Angotti Guissoni [...]

Journal of International Marketing

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Research article

First published 2008-3

Brand Origin Identification by Consumers: A Classification Perspective

George Balabanis, Adamantios Diamantopoulos

Journal of International Marketing

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Research article

First published 2014-6

Authenticity is Contagious: Brand Essence and the Original Source of Production

George E. Newman, Ravi Dhar

Journal of Marketing Research

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Research article

First published 2021-9

Green consumption in Vietnam: Effects of eco-certification,brand,and moderate incongruity of their origins on purchase intent

Sihem Dekhili, Thuy-Phuong Nguyen

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2023-7

Tea tourism: Designation of origin brand image,destination image,and visit intention

Shao-Hua Liang, Ivan Ka Wai Lai

Journal of Vacation Marketing

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Research article

First published 2021-6

Country of Origin Effect on Purchase Intention Towards Italian Luxury Fashion: Mediating Role of Brand Perception and Social Status

Sandeep Kumar, Amit Gautam

Metamorphosis: A Journal of Management Research

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Research article

First published 1986

Consumer “Confusion” of Origin and Brand Similarity Perceptions

Barbara Loken, Ivan Ross, Ronald L. Hinkle

Journal of Public Policy & Marketing

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Research article

First published 1993-03

An Experiment on the Salience of Country-of-Origin in the Era of Global Brands

David K. Tse, Gerald J. Gorn

Journal of International Marketing

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