Sage Journals: Discover world-class research

1-10 of 43 results for drivers of word of mouth

Sort by:

Relevance

Select allExport selected citations

Sort by:

Relevance

Retricted access

Research article

First published 2011-10

What Drives Immediate and Ongoing Word of Mouth?

Jonah Berger, Eric M. Schwartz

Journal of Marketing Research

Retricted access

Research article

First published 2018-8

Agglomeration as a Driver of the Volume of Electronic Word of Mouth in the Restaurant Industry

Angela Xia Liu, Jan-Benedict E.M. Steenkamp, Jurui Zhang

Journal of Marketing Research

Retricted access

Research article

First published 2019-6

It’s Raining Complaints! How Weather Factors Drive Consumer Comments and Word-of-Mouth

Milos Bujisic, Vanja Bogicevic, H. G. Parsa [...]

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2017

Developing a Model for Studying the Antecedents and Effects of Word of Mouth (WoM) and e-WoM Marketing Based on Literature Review

Deepti Srivastava, Ruppal Walia Sharma

Jindal Management Journal

Retricted access

Research article

First published 2018-3

An Expanded Servicescape Framework as the Driver of Place Attachment and Word of Mouth

Nathaniel D. Line, Lydia Hanks, Woo Gon Kim

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2023

Adventure Tourism: Behavioural Drivers to Visit and Spread Word of Mouth with Perceived Risk as Moderator

Sriram Soundararajan, Upasana Singh, Mudit Gera

Global Business Review

Retricted access

Research article

First published 2012-5

Key Factors Driving Customers’ Word-of-Mouth Intentions in Full-Service Restaurants

Heesup Han, Kisang Ryu

Cornell Hospitality Quarterly

Open access

Research article

First published 2025

Patient Satisfaction and Loyalty: Key Drivers of Positive Word-of-Mouth in Dental Primary Care Within Jeddah First Health Cluster,Saudi Arabia

Mohammed Fairaq, Marwah A. Afeef, Heba M. Ashi [...]

Journal of Patient Experience

Retricted access

Research article

First published 2019-11

Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth

Torgeir Aleti, Jason I. Pallant, Annamaria Tuan [...]

Journal of Interactive Marketing

Retricted access

Research article

First published 2015-5

New Product Design: Concept,Measurement,and Consequences

Christian Homburg, Martin Schwemmle, Christina Kuehnl

Journal of Marketing

Search results