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Retricted access

Research article

First published 2026-3

Putting Words in Their Mouths: Firm-Generated User Content and Consumer Sharing Behavior

Jonathan M. Beck, Clay M. Voorhees, Paul W. Fombelle [...]

Journal of Marketing

Retricted access

Research article

First published 2023-11

Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content

Olli Tyrväinen, Heikki Karjaluoto, Dandison Ukpabi

Journal of Interactive Marketing

Open access

Research article

First published 2022-08

The influence of firm-Generated video on user-Generated video: Evidence from China

Zirui Ma, Bin Gu

International Journal of Engineering Business Management

Open access

Research article

First published 2025-12

How Firms Can Steer Social Media Conversations

Mohammad “Mike” Saljoughian, Kelly Hewett, Harald J. van Heerde [...]

Journal of Marketing Research

Retricted access

Research article

First published 2023-10

The Ripple Effect of Firm-Generated Content on New Movie Releases

Shijie Lu, Isaac Dinner, Rajdeep Grewal

Journal of Marketing Research

Retricted access

Research article

First published 2014-7

The Informational Value of Social Tagging Networks

Hyoryung Nam, P.K. Kannan

Journal of Marketing

Retricted access

Research article

First published 2022

Analysing the Effect of Social Media on Customer Equity: A Study of Fast-food Restaurants

Syed Zeeshan Zahoor

Vision: The Journal of Business Perspective

Retricted access

Research article

First published 2019-7

Successfully Communicating a Cocreated Innovation

Helen Si Wang, Charles H. Noble, Darren W. Dahl [...]

Journal of Marketing

Retricted access

Research article

First published 2025

Determining optimal marketing mix configurations: An integration of opinion-oriented language and necessary condition analysis

Intaka Piriyakul, Shawanluck Kunathikornkit, Rapepun Piriyakul

Journal of Vacation Marketing

Retricted access

Research article

First published 2021-10

Decoding User Interaction Dynamics on Facebook Fan Page: A Sentiment Mining Approach

Shabana Chandrasekaran, Supriya Kumar De

Global Business Review

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