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Open access

Research article

First published 2024-4

Public perceptions of television and online political advertising

Travis N. Ridout, Michael M. Franz, Erika Franklin Fowler [...]

Research & Politics

Retricted access

Research article

First published 2023-06

Coordinating traditional media advertising and online advertising in brand marketing

Alex Jiyoung Kim, Subramanian Balachander

Production and Operations Management

Retricted access

Research article

First published 2011-5

Advertising: Stimulant or Suppressant of Online Word of Mouth?

Jie Feng, Purushottam Papatla

Journal of Interactive Marketing

Open access

Research article

First published 2025-7

Relationships Among Time Orientations,Attitudes,and Online Advertising Avoidance: The Moderating Role of Advertising Characteristics

Ho Truc Vi, Vo Thi Ngoc Thuy

Sage Open

Retricted access

Research article

First published 2016-7

Relating Online,Regional,and National Advertising to Firm Value

Shrihari Sridhar, Frank Germann, Charles Kang [...]

Journal of Marketing

Retricted access

Research article

First published 2013-1

How Korean and White Americans Evaluate and Use Online Advertising and Non-advertising Sources for Prescription Drug Information

Jisu Huh, Denise E. DeLorme, Leonard N. Reid [...]

Therapeutic Innovation & Regulatory Science

Retricted access

Research article

First published 2016-8

The Effects of Humour in Online Recruitment Advertising

Eeva-Liisa Oikarinen, Magnus Söderlund

Australasian Marketing Journal

Retricted access

Research article

First published 2009-11

An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness

Bobby J. Calder, Edward C. Malthouse, Ute Schaedel

Journal of Interactive Marketing

Retricted access

Research article

First published 2023-6

Consumers’ Demographics as Predictors of Their Perception of Online Advertising: Are They Still Relevant in the E-Landscape?

Sarika Ahlluwalia, Seema Singh

Global Business Review

Open access

Research article

First published 2024-4

TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform

Anja Lambrecht, Catherine Tucker, Xu Zhang

Journal of Marketing Research

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