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Articles (1030)

Journals (2)

1-10 of 1030 results for price promotions

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Retricted access

Research article

First published 2020-2

Price Promotions Cause Impatience

Franklin Shaddy, Leonard Lee

Journal of Marketing Research

Retricted access

Research article

First published 2019-1

Price Promotions and Popular Events

Wiebke I.Y. Keller, Barbara Deleersnyder, Karen Gedenk

Journal of Marketing

Retricted access

Research article

First published 2014-7

Price Promotion for Emotional Impact

Aylin Aydinli, Marco Bertini, Anja Lambrecht

Journal of Marketing

Retricted access

Research article

First published 2021-5

Do Promotions Make Consumers More Generous? The Impact of Price Promotions on Consumers’ Donation Behavior

Kuangjie Zhang, Fengyan Cai, Zhengyu Shi

Journal of Marketing

Retricted access

Research article

First published 2026-1

Theme park visitors’ responses to monetary promotions: The moderating roles of promotion frequency and original price

Zengxian Liang, Siqing Su, Yujie Sun [...]

Journal of Vacation Marketing

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Research article

First published 2008-02

Tourist Loyalty to Tour Operator: Effects of Price Promotions and Tourist Effort

Sara Campo, María J. Yagüe

Journal of Travel Research

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Research article

First published 2020-8

Scarcity-Based Price Promotions: How Effective are they in a Revenue Management Environment?

Breffni M. Noone, Michael S. Lin

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2017-11

Buying Brands at Both Regular Price and on Promotion over Time

John Scriven, Maria Clemente, John Dawes [...]

Australasian Marketing Journal

Open access

Research article

First published 2025-8

Disrespectful Promotions: The Negative Impact of Price Promotions on Products Symbolically Linked to Stigmatized Identities

Guanzhong Du, Kobe Millet, Aylin Aydinli [...]

Journal of Marketing Research

Retricted access

Research article

First published 2018-4

Double Mental Discounting: When a Single Price Promotion Feels Twice as Nice

Andong Cheng, Cynthia Cryder

Journal of Marketing Research

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