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Articles (16)

Journals (0)

1-10 of 16 results for transmedia branding

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Retricted access

Research article

First published 2019-1

Prosumer engagement through story-making in transmedia branding

Charmaine du Plessis

International Journal of Cultural Studies

Open access

Research article

First published 2024

Four Dimensions of Brand Storytelling: Framework for Managing and Analyzing Online Brand Stories

Dorit Zimand-Sheiner

International Journal of Business Communication

Retricted access

Research article

First published 2020-10

From concrete walls to digital walls: transmedia construction of place myth in Ihwa Mural Village,South Korea

Youjeong Oh

Media,Culture & Society

Retricted access

Research article

First published 2018-10

Nation branding and the social imaginary of participation: An exploratory study of the Swedish Number campaign

James Pamment, Cecilia Cassinger

European Journal of Cultural Studies

Retricted access

Research article

First published 2020-9

Transmedia or repurposing journalism? News brands in the era of convergence. Compared study of Greek elections coverage by El País (ES),The Guardian (UK),La Repubblica (IT),and Público (PT)

Carmen Costa-Sánchez, Ana-Isabel Rodríguez-Vázquez, Xosé López-García

Journalism

Retricted access

Book review

First published 2016-6

Book Review: Transmedia Branding: Engage Your Audience,by Burghardt Tenderich and Jarried Williams

Karen Freberg

Journalism & Mass Communication Educator

Open access

Research article

First published 2024-9

‘If it's held dear,it’ll get pushed through’: Transmedia narratives,play cultures,and soft canon in tabletop role-playing games (TTRPGs)

Kellynn Wee

International Journal of Cultural Studies

Retricted access

Research article

First published 2025-5

Lifestyle,nostalgia,and serial storytelling in the Southern Living South

Caroline N. Bayne

International Journal of Cultural Studies

Open access

Research article

First published 2024-10

Bodies,Brands,and Bullies: Culture Jamming and the Livestreaming of Engagement

David Murphy, Joshua Jarrett

Social Media + Society

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Research article

First published 2014-5

Branded Worlds and Contracting Galaxies

M. J. Clarke

Games and Culture

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