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Retricted access

Research article

First published 2009-5

Virally Inspired: A Review of the Theory of Viral Stealth Marketing

Celeste Swanepoel, Ashley Lye, Robert Rugimbana

Australasian Marketing Journal

Retricted access

Research article

First published 2014-1

Not All Fun and Games: Viral Marketing for Utilitarian Products

Christian Schulze, Lisa Schöler, Bernd Skiera

Journal of Marketing

Retricted access

Review article

First published 2017-4

Viral marketing effect on digital knowledge acquisition

Nehal Fouad

Alexandria: The Journal of National and International Library and Information Issues

Retricted access

Research article

First published 2009-6

Mobile Word-Of-Mouth - A Grounded Theory of Mobile Viral Marketing

Wolfgang Palka, Key Pousttchi, Dietmar G Wiedemann

Journal of Information Technology

Retricted access

Research article

First published 2011-11

Seeding Strategies for Viral Marketing: An Empirical Comparison

Oliver Hinz, Bernd Skiera, Christian Barrot [...]

Journal of Marketing

Open access

Research article

First published 2025-4

The Viral Effect: Unpacking the Influence of Viral Marketing Campaigns on Generation Z’s Purchase Intentions

Prakash Singh, Lokesh Arora, Vimal Bhatt [...]

Sage Open

Retricted access

Research article

First published 2014-2

Consumer Decision-making Processes in Mobile Viral Marketing Campaigns

Christian Pescher, Philipp Reichhart, Martin Spann

Journal of Interactive Marketing

Retricted access

Research article

First published 2022-1

Profanity in viral tourism marketing: A conceptual model of destination image reinforcement

Ida Kristine Fjelldal, Anna Kralj, Brent Moyle

Journal of Vacation Marketing

Retricted access

Research article

First published 2020-11

A Combination of Self-Reported Data and Social-Related Neural Measures Forecasts Viral Marketing Success on Social Media

Kosuke Motoki, Shinsuke Suzuki, Ryuta Kawashima [...]

Journal of Interactive Marketing

Retricted access

Research article

First published 2007-8

Adaptive experimentation in interactive marketing: The case of viral marketing at Plaxo

Kirthi Kalyanam, Shelby McIntyre, J. Todd Masonis

Journal of Interactive Marketing

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