Abstract
The need to simultaneously achieve operational efficiency, while accommodating a continuous morphing of alliances and network arrangements, is a key challenge in the modern enterprise and market. Inter-firm interdependence and unpredictable market shifts heighten the need to establish an architecture and governance arrangement that permits rapid adaptation. Fully integrated firms have increasingly morphed into networks of collaborators. The demand for efficient and effective inter-firm coordination is no longer a desired condition, but essential for competitive position. Historically, the cost of this efficiency has been loss of flexibility, yet volatile markets reward efficiency
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