The concern of this article is with action at the local level to combat racial inequality in employment. It draws on the authors' evaluation of the ‘West Midlands Common Standard’, an innovative policy introduced by a consortium of West Midlands councils to ensure their contractors have, and implement, an equal opportunities in employment policy. The article assesses the impact of the initiative and its potential transferability. It is argued that the Common Standard provides a highly promising model for other local authorities to adopt.
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