Abstract
Design of experiments has been and continues to be employed successfully for the robust design of products/processes. A principle contention in these areas of application concerns whether or not interactive effects should be estimated. The arguments, for and against, hinge on an experimenter's understanding of the interaction concept and on the value added that is derived from the increased effort required for assessing such effects. We propose an interactive graphics approach that assesses whether and which interactive effects to estimate. Our methodology yields several additional benefits to the experimenter that include prototype simulation and unique learning opportunities for augmenting process knowledge in post‐analysis.
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