Abstract
Sustainability is crucial for addressing environmental and societal issues caused by the climate crisis, particularly in Mexico, one of the most affected countries. Antiscientific beliefs fuelled by misinformation are a major barrier to achieving sustainability. To explore the link between these beliefs and sustainable behaviour, we conducted a pre-registered, cross-sectional study with 415 Mexican participants recruited via social media. We found that conspiracy beliefs were negatively related to pro-ecological behaviour and frugality, paranormal beliefs were negatively related to frugality and equity, and climate change denial was negatively associated with all three behaviours. A latent profile analysis revealed a three-profile model, with 7% of participants displaying high levels of antiscientific beliefs and low levels of sustainable behaviour. These findings are discussed in the context of Mexico’s socio-political environment, emphasizing the need to understand the complex relationship between politics, antiscience, and sustainability in developing countries.
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