Abstract
Are design solutions sufficient to strategically manage the tensions key to long-term organizational survival? Managing the competing demands of exploration and exploitation represent a fundamental challenge for senior-leadership teams, but a growing body of research suggests that accommodating the mere co-presence of exploration and exploitation in separated units is not enough. Senior-leadership teams must also integrate and mobilize activities across units to achieve synergistic benefits; however, doing so is fraught with difficulty. We investigate and unpack this conundrum based on an in-depth ethnographic case within a media organization as the senior-leadership team transitioned toward greater synergistic integration of explore/exploit activities across differentiated units. We contribute to ambidexterity research by contrasting the dominant view of
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