Suicide is a major public health concern in the United States. Veterans are among those at higher risk for death by suicide. Firearm ownership is one factor that contributes to veterans’ elevated suicide risk. The current study sought to determine the effectiveness of an evidence-based, multi-media advertising campaign with a specific focus on veterans related to secure storage of firearms and general help-seeking attitudes during a mental health crisis. Results indicated positive changes in (a) attitudes toward seeking help from a health care provider or a friend/loved one during a mental health crisis, (b) attitudes toward firearm storage during a crisis, and (c) self-reported secure firearm storage behaviors post-advertising, particularly among veterans. Implications for future advertising campaigns, clinical interventions, and research investigations are discussed.
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