Japan’s retreat to the metaverse

Abstract

As in much of the world, interest in Japan surrounding the ‘metaverse’ quickly arose in response to Facebook’s embrace of the term and rebranding to Meta in October 2021. While Meta’s own vision focused on blending virtual spaces with existing office environments, prominent Japanese metaverse approaches focused instead on the production of alternate worlds that could more fully substitute for this one. This essay turns to trade paperbacks from metaverse developers and proponents released in Japan in the wake of Facebook’s rebranding, exploring the emphasis on physical and social withdrawal that characterizes these metaverse appeals. Examining the conservative ‘otaku’ politics that underwrite this retreat to more comfortable, more controllable forms of media immersion, I offer a critical examination of these Japanese proposals to outsource the space of everyday social interaction to for-profit American technology platforms.