This article investigates factors influencing viewers' perceptions of TV violence from a dynamic-transactional perspective. These factors include different dimensions of TV violence, the viewers' perceptions of these qualities, emotional reactions and personality dispositions. In past research TV violence has been treated as a unitary construct and defined from a researcher-centred and effects-oriented perspective. The study widens this perspective by analysing different dimensions of TV violence and viewers' differential perceptions of violence. The findings reveal the considerable differentiation in viewers' evaluations of TV violence, the applied regression model explained 64 percent of the variance in the perception of violence, and partial support was found for the dynamic-transactional approach. Different dimensions of TV violence and the viewers' emotions were the strongest predictors of perceptions of TV violence.
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